Sunday, May 31, 2009

Installation #2 of Surtex info

As promised Jeannette Smith emailed with some websites to use as a basis for establishing your own licensing website. By the way, Jeanette Smith, here is her website so you can learn more about her.

Ok, here are the sites she listed and one of them I already listed so I didn't include this one. You know who you are Tara Reed who rocks the licensing world!

There was a topic which came up several times during the Surtex classes. This is the importance of branding. From a whole host of resources, branding defines as "Making something identifiable." Lets get more in depth than this though.....

I don't want to rip anyone off so check out this link to a definition "Branding"

I am going to call out Kate Harper's greeting card line.

I was sitting next to my husband and I showed him Kate's site. He said, "Yep, I know those cards, I just bought one for my mom." Her style is specific within her greeting card line. The other "CASH CAKE" for Kate is these cards are universal. It is like music. Haven't you heard a song that everybody likes and wondered why? They might not understand the words but the tune reels them in. Truly, humans love composition we just won't admit it! We seek order...things that are recognizable speak to this order.

However, there is an emotional situation to branding too. The difference between a shopper saying, "I like it!" vs. "I have to have that!" can mean a big difference for the product. Of course this is speculation because it depends on the product. High end, they might have to think about it, etc.

To this point. I've been tricked by Target before. I have come to see they only order a small grouping of girls dresses (like a high end retailer might do) at the store where I shop. If you don't buy it that day you will not get one unless you travel to a Super Target. So I fall for their trick. It is not high end so "thinking" about it is not an option. They are practically forcing me to buy cute, cheap dresses. Dang it!

The last thing after reviewing my notes from Surtex is be flexible and follow your gut. If it feels too good to be true it is. In working with a manufacturer be flexible with your art and feelings about how they see your art. The bottom line is the bottom line, you are looking to make money!

Good luck!

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